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Tuna
Öngü

Executive Strategy Director

TBWA / ISTANBUL

  • LinkedIn

Hello,

I’m a multidisciplinary advertising executive bringing experience and understanding across brand strategy, media, and technology.

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I believe that as marketing evolves, true strategic value goes beyond inspiration. It comes down to real-world execution, using the judgment and taste AI cannot replicate and guiding complex systems with clarity.

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Grounded in data, cultural intuition, and a curiosity for where AI is taking us, I carry ideas from core positioning all the way to how they come to life across every touchpoint.

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This is where my core focus lies.

© 2026 by Tuna Öngü.

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